Kraken has introduced Kraken Embed, a new Crypto-as-a-Service platform aimed at helping neobanks, fintech firms, and traditional financial institutions offer cryptocurrency trading to their users with minimal effort. By leveraging Kraken’s existing regulated infrastructure, Embed provides a seamless, low-barrier path into the digital asset market.
Making Crypto Integration Simple
Kraken Embed is built to simplify the complex process of adding crypto trading functionality. Rather than building bespoke systems from scratch, financial institutions can integrate Kraken’s technology in just a few weeks, allowing them to deliver a full suite of digital asset services without taking on the heavy regulatory or technical burdens typically involved.
According to Brett McLain, Kraken’s Head of Payments and Blockchain, the product responds to a clear market need for scalable crypto integration “without the complexity of managing one’s own marketplace.” Institutions of all sizes—whether agile digital banks or long-established financial firms—can use Embed to get to market quickly and securely.
The platform already supports trading in over 370 digital assets, relying on Kraken’s deep liquidity and robust market infrastructure.
bunq Leads the Way with First Integration
European neobank bunq is the first public adopter of Kraken Embed. Known for its digital-first approach, bunq has already launched integrated crypto trading services using Kraken’s infrastructure. This early success illustrates the platform’s readiness for real-world application and signals growing institutional interest in user-friendly crypto solutions.
Kraken has hinted that more partnerships are on the way, signaling momentum in the sector as banks and fintechs increasingly look to offer crypto products directly to their customers.
Expanding Offerings: FX Perpetual Futures on Kraken Pro
In tandem with Embed’s debut, Kraken has expanded its product suite with the launch of perpetual futures for major FX pairs—including EUR/USD and GBP/USD—on its Kraken Pro platform. These contracts offer around-the-clock trading without expiration dates, giving users greater flexibility than traditional forex products.
This move underscores Kraken’s broader ambition to serve as a multi-asset trading hub, not just a cryptocurrency exchange. The addition of FX perpetuals complements the company’s growing suite of tools for both retail and institutional clients.
Navigating Regulation: Kraken’s Advantage in the MiCA Era
Kraken Embed launches at a time when regulatory clarity is improving across Europe, thanks to the Markets in Crypto-Assets (MiCA) regulation. MiCA offers a more defined legal framework for crypto operations, boosting institutional confidence and creating a more favorable environment for compliance-ready platforms like Kraken Embed.
By aligning with MiCA, Kraken ensures its partners can integrate crypto services that meet regulatory expectations from day one.
A Strategic Opportunity for Traditional Finance
Kraken Embed provides a practical way for financial institutions to enter the crypto space without major upfront investments. As digital asset adoption continues to rise globally, Embed offers a turnkey solution to meet growing customer demand while mitigating operational risks.
For financial institutions eager to stay competitive, the ability to offer secure, regulated access to cryptocurrencies through their own platforms is becoming increasingly important. Kraken Embed provides that bridge—connecting traditional finance to the fast-evolving world of digital assets.
Looking Ahead
While Kraken has not disclosed all upcoming partnerships, it has confirmed that more integrations are on the horizon. These developments are expected to further solidify Embed as a go-to infrastructure solution for institutions aiming to expand their offerings into crypto.
As the line between traditional and digital finance continues to blur, Kraken Embed stands out as a strategic enabler—helping banks and fintechs stay ahead of the curve in a changing financial landscape.